Mac Pro is being made in the US of A. Photo: Apple
The White House has confirmed that President Donald Trump will visit Apple’s Mac Pro factory in Austin, Texas, this Wednesday.
While the Mac Pro is only a bit player in Apple’s overall revenue and profit strategy, its “made in Texas” status reflects Apple’s desire to invest in the United States. Since Trump took office, Apple has expanded its “job footprint” to 2.4 million people in the United States.
Trump and Cook have had a complex relationship since 2016. Photo: White House
Apple CEO Tim Cook and President Donald Trump will reportedly tour facilities in Austin, Texas, where the company makes its Mac Pro desktops.
The trip would be part of Trump’s ongoing efforts to highlight U.S. manufacturing. Last month, Trump toured the Louis Vuitton factory in Alvarado, Texas.
Tim Cook discusses plans with Governor Gavin Newsom. Photo: Apple
Apple today confirmed a $2.5 billion plan to help address the housing crisis in California.
The company hopes its commitment will accelerate and expand new housing production, jump-start long-term developments, and help first-time buyers purchase new homes.
Will people buy both? Photo: Killian Bell/Cult of Mac
Tim Cook thinks Apple’s awesome new AirPods Pro are “complementary” to the original AirPods. No, he’s not just referring to the fact that there is a space in the market for both products. He thinks many AirPods Pro customers will buy and own regular AirPods as well.
And you know what? Given Apple’s amazing track record in the “hearables” area, I don’t have any problem believing he might just be right.
Tim Cook and Apple CFO Luca Maestri got on the phone with investors after the numbers came and provided some surprising details on how Apple hit a new high for Q4 revenue despite slowing iPhone sales. While everyone has been focusing on Apple’s booming services business, one of the company’s other product categories has transformed into its true growth engine.
European Commission could get even tougher on tech in 2020 Image: Ste Smith/Cult of Mac
Apple earnings report for the fourth fiscal quarter of 2019 met the most bullish of Wall Street expectations this afternoon with a Q4 record high of $64 billion in revenue and $3.03 earnings per share.
Apple’s stock price started soaring in after-hours trading on news of the positive earnings. With the iPhone 11 on sale for just 10 days during Q4, Apple CEO Tim Cook gave credit to Apple’s booming service business and the Apple Watch and AirPods for pushing the quarter to record heights.
Get ready for another record breaking quarter. Photo: Jim Merithew/Cult of Mac
Apple is ready to unveil its last earnings report of 2019 this week, and investors are anxiously waiting to hear some good news on iPhone sales.
All early indications point to sales of the iPhone 11 and iPhone 11 Pro performing even better than expected. But because the new devices were only on sale for the very tail end of the quarter, they might not have given Apple the growth Wall Street is desperate to see.
Apple CEO Tim Cook and CFO Luca Maestri are set to divulge all the details for Apple’s fiscal Q4 2019 earnings on Wednesday, October 30, at 2 p.m. PDT. Per usual, Cult of Mac will be analyzing all the data right when it drops and there are a couple of areas and metrics that are key to keeping Apple’s stock price soaring.
Tim Cook came out as gay five years ago. Photo: Apple
Tim Cook came out as gay in October 2014 in a history-making essay for Businessweek. Now, half a decade later, he sat down with People en Español to discuss his decision. He also shared his thoughts on diversity and why he has pushed environmental issues at Apple.
Tim Cook has pushed sustainability throughout his time as Apple CEO. Photo: Jim Gould/Twitter
Tim Cook talked Apple’s commitment to sustainability and renewable energy in a keynote speech at the Ceres 30th Anniversary Gala in New York City Monday night.
Ceres is a sustainability nonprofit that works with companies to tackle environmental issues. Cook described how Apple views battling climate change as an opportunity.
Apple CEO Tim Cook met with China’s chief market regulator Thursday, a trip likely to attract the tech giant more criticism as tensions fester between the mainland and Hong Kong’s pro-democracy movement.
Cook’s meeting in Beijing comes one week after it removed a live map app from the App Store that was being used by protestors. Cook said the app, HKmap.live, was pulled after Hong Kong officials presented “credible information” the app was used to target individuals and property with violence where no police were present.
Apple faces big challenges in China. Photo: Ed Hardy/Cult of Mac
Prominent Hong Kong legislator and IT entrepreneur Charles Mok has warned that Apple risks becoming an accomplice for “censorship and oppression” in China.
In an open letter to Tim Cook, Mok referenced Apple’s removal of a recent app which allowed protesters to track the whereabouts of Hong Kong police. Tim Cook has defended the app’s removal, which came after Chinese state media criticized Apple for allowing it in the App Store.
Tim Cook has again spoken in defense of a program that defers deportation of people who were brought to the US as children. Photo: Apple
Apple today urged the U.S. Supreme Court to uphold the DACA program — an Obama-era policy that gave some legal status to children of illegal immigrants. The Trump Administration ordered it shut down, and it’s in legal limbo.
The “friend of the court” filing by Apple was signed by CEO Tim Cook, and it’s not the first time he has spoken up for the “Dreamers.”
Antitrust concerns linger over new Tim Cook interview. Photo: Apple
Tim Cook is visiting Germany this month, where he attended Munich’s Oktoberfest. In an interview with weekly news magazine Stern, Cook talked local developers, iPhone pricing, and Apple TV+.
So far, so familiar, right? The difference is that Cook’s comments reflect newfound worries about a possible antitrust investigation into Apple.
Bernie Sanders thinks Tim Cook — along with many other corporate executives— is overpaid. Illustration: Ste Smith/Cult of Mac
Presidential candidate Bernie Sanders’ proposed “inequality tax” would punish large businesses that pay their CEOs vastly more than the median wage for employees. Apple is one of those companies.
With Apple TV+ ready to compete against Disney+, Bob Iger resigned from the Apple board. Photo: Josh Hallett/Flickr CC
Disney CEO Bob Iger finally spoke about his recent resignation from Apple’s board of directors in an interview with Mad Money host Jim Cramer.
Iger resigned from Apple’s board earlier this month. As many people speculated, Iger says he felt it was time for him to step aside because of Apple TV+.
Mac Pro manufacturing isn't going anywhere. Photo: Apple
Apple today confirmed that its brand new Mac Pro will be manufactured in Austin, Texas. It will soon enter production at the same facility where the last Mac Pro was assembled.
The move is part of Apple’s commitment to U.S. economic growth, it says. It is currently on track to invest $350 billion into its home country by 2023.
Preorder Oprah's first selection today. Photo: Apple
Oprah’s Book Club has landed in Apple Books, connecting readers worldwide to “stories that truly matter by today’s most thought-provoking authors.”
Its arrival comes weeks before Oprah’s new TV show kicks off on Apple TV+. A new episode will air every two months, and every title selected will be available from Apple Books.
The Water Dancer by Ta-Nehisi Coates is Winfrey’s first selection, and you can preorder it now in ebook and audiobook formats ahead of its debut tomorrow, September 24.
Cook counted down to the 8am EST opening with fans, then pushed open the large glass doors to let customers inside the refurbished Apple Store. He even threw out high fives as people filed into the store to buy their new handsets and Apple Watches Series 5s.
"I will always bleed six colors," says outgoing Apple PR boss Steve Dowling. Photo: Apple
Apple’s VP of communications is stepping away from the company after leading Apple’s public relations efforts for the last five years.
Steve Dowling, who worked at Apple for 16 years, sent out a memo to staff saying that now is the time for him to step away from the company. The news comes right after Apple’s biggest PR week of the year, the fall iPhone keynote, but Dowling’s note to employees is full of optimism for the iPhone-maker.
Apple is one of the most sought-after companies to work for, but Tim Cook isn't on a list of dream bosses. Photo: Apple
Apple is one of the most sought-after public company in the world for tech workers to want a job with. That’s according to tech recruitment site Hired‘s latest “Brand Health Report.”
Given that Apple is, well, Apple, that’s not too much of a surprise. What’s more surprising is the fact that, on Hired‘s list of tech’s most inspiring leaders, Tim Cook is nowhere to be seen!
Tim shows off the hilarious memes he's forwarded to friends. (Possibly.) Photo: Apple
House Judiciary Committee leaders want Tim Cook to turn over his emails and other information as part of a possible antitrust investigation.
Cook is one of dozens of executives from Apple, Facebook, Google parent company Alphabet and Amazon named in the request. It follows increased scrutiny of Apple, particularly surrounding the way that it runs the App Store — and possible conflicts of interest that result.
Tim Cook has continued a leadership structure established by Steve Jobs. Photo: Apple
Apple’s always been a relatively flat company in terms of corporate structure. But that may be posing a challenge, as a new report on the company’s leadership suggests.
As a result of Apple’s employee growth and changes in the leadership team, many executives now have large numbers of people reporting directly to them. According to a former Apple exec, that structure may not be “particularly effective.”
Tim Cook has been outspoken about user privacy. Photo: Apple
In an age when almost every detail of an Apple keynote leaks ahead of time, Tim Cook managed to pull some genuine surprises from the hat Tuesday. Taking the stage at the Steve Jobs Theater at Apple HQ, Cook and Co. announced at least three big things we weren’t expecting at all.
This in itself is a surprise. Even though Cook pledged that Apple is “doubling down” on secrecy, most of the big details about new Apple products typically trickle out ahead of time. Most of the main features of the 2019 iPhones already leaked. Every Apple blog and YouTube channel under the sun has been playing with detailed iPhone mockups and models for weeks.
Still, Cook’s surprise trifecta did not consist of insignificant things. All three were fairly big and meaty announcements — and there wasn’t a peep about them ahead of time. Here’s what took us by surprise during the “By Innovation Only” event.