September 19, 2014: The iPhone undergoes its biggest upgrade — both figuratively and literally — since the original, with the launch of the iPhone 6 and iPhone 6 Plus handsets. The iPhone 6 design brings a new 4.7-inch form factor, while the iPhone 6 Plus expands to a massive 5.5 inches.
The previous-generation iPhone 5 measured only slightly taller than its 3.5-inch predecessors. But with the iPhone 6, Apple abandons the small smartphone form factor to take on big-screen Android “phablets.”
Luca Maestri, Apple’s chief financial officer (CFO) since 2014, will transition to head of Corporate Services on January 1, 2025, the iPhone giant said Monday. Kevan Parekh, Apple’s vice president of Financial Planning and Analysis, will assume the role of CFO.
“Luca has been an extraordinary partner in managing Apple for the long term. He has been instrumental in improving and driving the company’s financial performance, engaging with shareholders, and instilling financial discipline across every part of Apple,” said Apple CEO Tim Cook. “We’re fortunate that we will continue to benefit from the leadership and insight that have been the hallmark of his tenure at the company.”
August 24, 2011: With his health worsening, a cancer-stricken Steve Jobs resigns from his role leading Apple. Tim Cook assumes the role of Apple’s seventh CEO.
“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” Jobs writes in his retirement letter to the Apple board. “Unfortunately that day has come.”
Apple CEO Tim Cook says he uses his Vision Pro headset every day and explains why he thinks the device is “very revolutionary,” in an interview published Thursday.
“I think it delivers stunning entertainment,” Cook told The Sun in an interview tied to the AR/VR headset’s U.K. launch. “It unleashes this infinite canvas for productivity. It gives you new ways to connect and collaborate. These are just huge ideas that affect all of the things that we do every day, so I’m a huge believer in it.”
June 22, 2009: Steve Jobs returns to work at Apple, a couple months after undergoing a liver transplant as part of his treatment for pancreatic cancer.
Although Jobs has been steadily getting back into work for the past several weeks, the news is made official when a quote from him appears on a June 22 press release about iPhone 3GS sales. An Apple employee also alerts the media after spotting Jobs on campus.
With his return confirmed, everyone wants to know how long Jobs will continue to lead Apple.
Apple unveiled its bold plan to weave artificial intelligence into its devices Monday, focusing on how the company plans to make AI personal. The new AI-powered features, which will launch in beta later this year under the umbrella term of “Apple Intelligence,” will follow Apple’s unique approach to computing.
“At Apple, it’s always been our goal to design powerful personal products that enrich people’s lives by enabling them to do the things that matter most as simply and easily as possible,” said Apple CEO Tim Cook as he took the wraps off Apple Intelligence during the WWDC24 keynote. “We’ve been using artificial intelligence and machine learning for years to help us further that goal. Recent developments in generative intelligence and large language models offer powerful capabilities that provide the opportunity to take the experience of using Apple products to new heights.”
John Ternus, Apple’s senior vice president of hardware engineering, reportedly sits at the top of the list to step into Tim Cook’s shoes when the current Apple CEO steps down.
But the real question is, does Ternus have what it takes to fill a role that Steve Jobs once did so brilliantly?
CEO Tim Cook is very enthusiastic about the artificial intelligence features coming to iPhone, Mac and iPad. On Thursday, he spoke glowingly about Apple’s unique advantages in this area, and talked about the “transformative power and promise of AI.”
iOS 18, macOS 15 and iPadOS 18 are all expected to include new AI features when they launch this autumn.
Apple’s CEO Tim Cook confirmed during his visit to China that Vision Pro will launch later this year in the country. Currently, the company’s $3500 mixed reality headset is only available in the US.
Apple opened preorders for the Vision Pro in mid-January 2024, following its announcement at WWDC 2023. The headset went on sale in the US in the first week of February.
Apple reportedly settled a class-action lawsuit that accused the company of hiding news of declining iPhone demand in China. It concerns comments made by CEO Tim Cook during an investor call back in 2018.
The iPhone-maker allegedly will pay out a $490 million settlement, according to a preliminary settlement filed Friday with the U.S. District Court in Oakland, California.
The history of the Apple car is littered with wild prototypes, astonishing hubris and a deadly dose of crippling indecision, according to a damning report that offers the best picture yet of the secretive Project Titan.
It sounds like many Apple employees — and even key execs — viewed the self-driving car project as a doomed effort nearly from the start.
“The big arc was poor leadership that let the program linger, while everyone else in Apple was cringing,” said an anonymous Apple executive who worked on Project Titan.
If you want to know how a massive research and development project can crash and burn, this new behind-the-scenes account of Project Titan will show you how. It’s filled with gory details of unachievable goals, chaotic management, bad decisions (and sometimes no decisions at all).
Apple hasn’t released Vision Pro in China yet, but that hasn’t stopped scads of merchants from offering the headset for rent to enthusiasts. Many of them appear to think the AR headset may go beyond typical gaming uses, a new report says. Vision Pro rentals in China have attracted tens of thousands of customers.
Some eager testers think Apple’s pricey Vision Pro bests competitors like Meta’s Quest 3, as well.
CEO Tim Cook teased Apple’s upcoming AI features during the company’s Q1 2024 earnings call Thursday, saying the company’s efforts will start to bear fruit later this year. It is rare for an Apple executive to provide even hints of the company’s future plans, but Cupertino has something to prove when it comes to artificial intelligence.
Google, Microsoft and other tech giants have invested heavily in AI, while Apple has little to show. However, the release of iOS 18 later in 2024 could change this. Cook says he’s “incredibly excited” about what’s to come.
Apple’s holiday quarter financial results offer good news for investors. iPhone is doing great! And CEO Tim Cook talked about AI. But there’s rotten news coming out of China.
We pored over the results, and listened to the call Apple executives held Thursday with Wall Street analysts, so you don’t have to. Here’s the information you ought to know.
Margrethe Vestager, the European Union’s commissioner for competition, met with Apple CEO Tim Cook on Thursday to discuss the upcoming EU requirement that iPhone users be able to install applications from outside the App Store, aka sideloading.
Vestager also says the two discussed the EU’s investigation into whether Apple Music is anticompetitive.
This week on Cult of Mac’s podcast: Tim Cook recently said Apple has “very detailed” succession plans for when he eventually steps down as CEO. Plus, the company definitely plans to hire from within. That got us thinking … who’s next in Apple’s game of thrones?
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
Apple’s CEO made the clearest statement yet about his company’s plans for generative AI. Tim Cook said Thursday that “we have work going on.” And he made additional comments, too.
The executive also promised that Apple’s efforts on artificial intelligence are being carried out responsibly.
Apple CEO Tim Cook place fourth on a list ranking CEOs by popularity according to employees. Blind Workplace Insights released it this week.
Tech, e-commerce and finance leaders dominated the high end of the Blind professional social network’s list. But tech firms were no stranger to the low end, either.
Apple CEO Tim Cook turned some of his millions of Apple shares into cash. He reportedly netted about $41 million from the sale.
Unlike some CEOs, Cook owns only a minute share of the company he runs.
Tim Cook and a surprisingly stone-cold Mother Nature had a staring contest at Apple Park during the Wonderlust event Tuesday. And in Apple’s telling, Tim Cook won.
He played himself in the keynote segment while Octavia Spencer, star of the canceled Truth Be Told on Apple TV+, played a feisty Mother Nature taking executives to task on environmental-initiative progress.
But in the end she chilled out, because Apple had some progress to show, including its first carbon-neutral products.
Apple has been conspicuously quiet about its plans for artificial intelligence, even as rivals like Google and Microsoft made headlines touting the latest tech buzzword. But CEO Tim Cook leaped to his company’s defense Thursday, pointing out that AI is already used by many Apple products.
And he also listed upcoming software and services that wouldn’t be possible without machine learning and AI.
The number of people subscribing to Apple services passed the 1 billion mark during the company’s most recent financial quarter, allowing that segment of the company to bring in record revenue.
But total revenue decreased slightly during the June quarter, the third time that’s happened in a row. And the money coming in from all Apple’s hardware groups is down.
Not just anyone qualifies for a new Apple Card — including Apple CEO Tim Cook, according to a new report. The Goldman Sachs underwriting system apparently rejected his application a while back.
Amid reports lately that Goldman is losing money on its deal with Apple, and the two might part ways, it almost sounded like payback. But that’s not it.
Ted Lasso, the comedy that became the first surprise Apple TV+ hit, earned rave reviews with its recent series finale — and now Apple CEO Tim cook wants more!
That’s according to Brendan Hunt, one of the creators and stars of Ted Lasso. Whether Cook will get it or not remains an open question, however.
Apple CEO Tim Cook took a moment to congratulate a man who wrote to him and tweeted an inspiring story of using Apple Watch and Fitness+ to lose more than 100 pounds over several months.
Nate Gorby told his story in his tweet, below, saying Apple’s tools changed his life. Cook’s direct reply was just one of many responses.