{"id":484234,"date":"2025-06-01T08:11:47","date_gmt":"2025-06-01T15:11:47","guid":{"rendered":"http:\/\/www.cultofmac.com\/?p=484234"},"modified":"2025-06-01T08:11:26","modified_gmt":"2025-06-01T15:11:26","slug":"apple-disk-ii-launch","status":"publish","type":"post","link":"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch","title":{"rendered":"Today in Apple history: Apple II gets its first disk drive"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-484244 alignleft\" title=\"June 1: Today in Apple history\" src=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Jun1.jpg\" alt=\"June 1: Today in Apple history: Apple II gets a disk drive, the Disk II floppy drive\" width=\"80\" height=\"80\" srcset=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Jun1.jpg 80w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Jun1-160x160.jpg 160w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Jun1-1472x1472.jpg 1472w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Jun1-1104x1104.jpg 1104w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Jun1-912x912.jpg 912w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Jun1-550x550.jpg 550w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Jun1-470x470.jpg 470w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/> <strong>June 1, 1978:<\/strong> Apple launches the Disk II floppy drive, one of the company&#8217;s most important peripherals ever.<\/p>\n<p>The best floppy drive available at the time, Disk II solves the <a href=\"https:\/\/www.cultofmac.com\/apple-ii\" data-lasso-id=\"1641773220\">Apple II<\/a> computer&#8217;s most glaring weakness &#8212; a lack of storage. It also helps establish Apple&#8217;s flair for handsome profit margins.<!--more--><\/p>\n<h2>Apple Disk II launch<\/h2>\n<p>About six months after the <a href=\"https:\/\/www.cultofmac.com\/apple-history\/first-apple-ii-ships\" data-lasso-id=\"185011\">Apple II launch<\/a> in June 1977, the need for a better storage option became obvious. In today&#8217;s world of cloud storage and 1-terabyte iPhones, it\u2019s strange to consider a time when storage space was severely scarce on Apple machines. That certainly proved the case in 1977, however. At that time, the only way for users to store and access programs and data was using unfathomably slow cassette tapes.<\/p>\n<p>The floppy disk provided a new solution. IBM invented the 8-inch floppy in the early 1970s. Shugart Associates later shrank it to 5 1\/4 inches, a size more appropriate for personal computers. The 5 1\/4-inch floppy disk debuted in 1976, making it cutting-edge technology when it arrived on the Apple II.<\/p>\n<h3>An impressive feat of engineering<\/h3>\n<p>Apple&#8217;s first investor (and second CEO) <a href=\"https:\/\/www.cultofmac.com\/mike-markkula\" data-lasso-id=\"185012\">Mike Markkula<\/a> recommended that Apple co-founder <a href=\"https:\/\/www.cultofmac.com\/steve-wozniak\" data-lasso-id=\"1641773221\">Steve Wozniak<\/a> build a disk drive for the Apple II. His rationale? Providing an easier way to store and access programs would make the computer far more compelling to potential customers. At the time, many people remained unsure why they needed a computer in their home.<\/p>\n<p>As Wozniak recalled in his autobiography, <em><a href=\"https:\/\/www.amazon.com\/dp\/0393330435?tag=cult087-20\" data-lasso-id=\"1641773222\" rel=\"nofollow sponsored noopener\" target=\"_blank\" data-lasso-name=\"iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It\">iWoz: Computer Geek to Cult Icon<\/a>,<\/em>\u00a0he wanted to attend the Consumer Electronics Show in Las Vegas. However, he was told that only Apple marketing people were attending.<\/p>\n<p>&#8220;I asked Mike, if I finished the disk drive in time, could I go to Vegas for the show?&#8221; Woz recalled. Markkula agreed.<\/p>\n<h3>Steve Wozniak and Randy Wiggington go into overdrive<\/h3>\n<p>This interchange took place in late 1977, leaving Woz with an incredibly tight, two-week window to get a prototype up and running. To help develop the necessary software to get the Disk II working, Woz drafted Randy Wiggington, one of Apple&#8217;s very first employees. (Wiggington met Wozniak during the <a href=\"https:\/\/www.cultofmac.com\/apple-history\/homebrew-computer-club-first-meeting\" data-lasso-id=\"185013\">Homebrew Computer Club days<\/a>.)<\/p>\n<p>Subsisting on takeout meals from McDonald&#8217;s, the pair <a href=\"https:\/\/www.cultofmac.com\/apple-history\/woz-apple-ii-disk-drive\" data-lasso-id=\"185014\">got the first Disk II working over the Christmas break<\/a>. They worked every day with the exception of December 25, which Wiggington took off. (Wozniak didn\u2019t.)<\/p>\n<p>Woz later described the Apple floppy drive as the finest piece of engineering he ever engaged in. Wiggington enjoyed the challenge, too.<\/p>\n<p>\u201cThat was so awesome, so much fun,\u201d Wiggington told me when I interviewed him for my book <a href=\"https:\/\/www.amazon.com\/dp\/0753540630?tag=cult087-20\" data-lasso-id=\"185015\" rel=\"nofollow sponsored noopener\" target=\"_blank\" data-lasso-name=\"The Apple Revolution: The Real Story of How Steve Jobs and the Crazy Ones Took Over the World\"><em>The Apple Revolution<\/em><\/a>. \u201cIt wasn\u2019t about money or fame, it was a nerdy accomplishment that we were proud of.\u201d<\/p>\n<p>They got to Las Vegas and, after a last-minute hiccup in which they accidentally wiped the demo disk while attempting to create a backup, the CES debut worked perfectly.<\/p>\n<p><iframe loading=\"lazy\" title=\"Shrine Of Apple: Apple Disk II\" width=\"780\" height=\"439\" src=\"https:\/\/www.youtube.com\/embed\/yWJPOUE7wnk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Disk II becomes a big hit for Apple<\/h3>\n<p>When it launched on this day in June 1978, the Disk II became a great success for Apple, boosting sales of the Apple II as Markkula had hoped. It arrived <a href=\"https:\/\/www.cultofmac.com\/news\/today-in-apple-history-apples-ships-its-first-ever-os\" data-lasso-id=\"185016\">around the same time as Apple DOS<\/a>, Apple&#8217;s first official operating system.<\/p>\n<p>The Apple Disk II proved significant in two other ways as well. First, it became obscenely profitable for the company &#8212; and helped establish the high-profit-margin strategy that continues to this day. Using only &#36;140 in components, Apple manufactured a disk drive that sold for &#36;495 during preorders. (It cost &#36;595 if bought later.) Even at that price, though, the Disk II was the most affordable floppy disk drive sold by any computer company at the time.<\/p>\n<p>The second reason the Disk II was important is because it marked the end of an era at Apple. Like the <a href=\"https:\/\/www.cultofmac.com\/apple-1\" data-lasso-id=\"185017\">Apple-1<\/a> and Apple II computers, this was a device predominantly designed by Woz, with only a team of two responsible for it. Afterward, Apple moved to a more committee-driven approach to its tech. Initially, this hurt the company, resulting in the <a href=\"https:\/\/www.cultofmac.com\/apple-iii\" data-lasso-id=\"185018\">disastrous Apple III<\/a>.<\/p>\n<p>Apple went on to produce six variants of the Disk II over the course of the Apple II&#8217;s lifetime: the Disk II, the Disk III, the DuoDisk, the Disk IIc, the UniDisk 5.25 and the Apple 5.25 Drive. Some version of a floppy disk drive continued to ship with Apple computers until the <a href=\"https:\/\/www.cultofmac.com\/apple-history\/original-imac-g3-launch\" data-lasso-id=\"185019\">original iMac arrived in 1998<\/a>.<\/p>\n<p>Do you remember the Disk II? Leave your comments below.<\/p>","protected":false},"excerpt":{"rendered":"<p>On June 1, 1978, Apple launched the Disk II floppy drive. The groundbreaking peripheral solved the Apple II&#8217;s biggest problem.<\/p>\n","protected":false},"author":30016,"featured_media":484246,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1996],"tags":[5241,38160,38343,36384,2276,36238,36040],"class_list":["post-484234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-history","tag-apple-ii","tag-disk-ii","tag-mike-markkula","tag-randy-wiggington","tag-steve-wozniak","tag-tiah-1970s","tag-today-in-apple-history"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple Disk II is first disk drive for Apple II: Today in Apple history<\/title>\n<meta name=\"description\" content=\"On June 1, 1978, Apple launched the Disk II floppy drive. The groundbreaking peripheral solved the Apple II&#039;s biggest problem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Today in Apple history: Apple II gets its first disk drive\" \/>\n<meta property=\"og:description\" content=\"On June 1, 1978, Apple launched the Disk II floppy drive. The groundbreaking peripheral solved the Apple II&#039;s biggest problem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch\" \/>\n<meta property=\"og:site_name\" content=\"Cult of Mac\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cultofmac\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-01T15:11:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Disk_II.png\" \/>\n\t<meta property=\"og:image:width\" content=\"797\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Luke Dormehl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lukedormehl\" \/>\n<meta name=\"twitter:site\" content=\"@cultofmac\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luke Dormehl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch\"},\"author\":{\"name\":\"Luke Dormehl\",\"@id\":\"https:\/\/www.cultofmac.com\/#\/schema\/person\/229afb541782861168b299fdbf9d262e\"},\"headline\":\"Today in Apple history: Apple II gets its first disk drive\",\"datePublished\":\"2025-06-01T15:11:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch\"},\"wordCount\":754,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.cultofmac.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Disk_II.png\",\"keywords\":[\"Apple II\",\"Disk II\",\"Mike Markkula\",\"Randy Wiggington\",\"Steve Wozniak\",\"TIAH: 1970s\",\"Today in Apple history\"],\"articleSection\":[\"Apple history\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.cultofmac.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch\",\"url\":\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch\",\"name\":\"Apple Disk II is first disk drive for Apple II: Today in Apple history\",\"isPartOf\":{\"@id\":\"https:\/\/www.cultofmac.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Disk_II.png\",\"datePublished\":\"2025-06-01T15:11:47+00:00\",\"description\":\"On June 1, 1978, Apple launched the Disk II floppy drive. The groundbreaking peripheral solved the Apple II's biggest problem.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch#primaryimage\",\"url\":\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Disk_II.png\",\"contentUrl\":\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Disk_II.png\",\"width\":797,\"height\":700,\"caption\":\"Disk II\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cultofmac.com\/#website\",\"url\":\"https:\/\/www.cultofmac.com\/\",\"name\":\"Cult of Mac\",\"description\":\"A 24\/7 website publishing the latest Apple news, rumors, reviews, how-tos and deals.\",\"publisher\":{\"@id\":\"https:\/\/www.cultofmac.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cultofmac.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cultofmac.com\/#organization\",\"name\":\"Cult of Mac\",\"url\":\"https:\/\/www.cultofmac.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cultofmac.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/01\/CoM_logo_blue_lrg-copy.jpg\",\"contentUrl\":\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/01\/CoM_logo_blue_lrg-copy.jpg\",\"width\":798,\"height\":778,\"caption\":\"Cult of Mac\"},\"image\":{\"@id\":\"https:\/\/www.cultofmac.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/cultofmac\/\",\"https:\/\/x.com\/cultofmac\",\"https:\/\/mastodon.social\/@cultofmac\/\",\"https:\/\/instagram.com\/cultofmac\/\",\"https:\/\/www.linkedin.com\/company\/822206\/\",\"https:\/\/www.pinterest.com\/cultofmac\/\",\"https:\/\/www.youtube.com\/@cultofmac\/\",\"https:\/\/en.wikipedia.org\/wiki\/The_Cult_of_Mac\"],\"description\":\"Cult of Mac is a long-running Apple blog. We publish a daily digest of Apple news, rumors, reviews and how-tos. We are based in San Francisco, but have contributors worldwide.\",\"email\":\"info@cultofmac.com\",\"legalName\":\"Cultomedia Corp.\",\"foundingDate\":\"2009-04-05\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cultofmac.com\/#\/schema\/person\/229afb541782861168b299fdbf9d262e\",\"name\":\"Luke Dormehl\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cultofmac.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c7b9c3d0582e36970f07d4fcd8eb3c0649c0053768a739b2c3068af7b249e80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c7b9c3d0582e36970f07d4fcd8eb3c0649c0053768a739b2c3068af7b249e80?s=96&d=mm&r=g\",\"caption\":\"Luke Dormehl\"},\"description\":\"Luke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin\/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.\",\"sameAs\":[\"https:\/\/x.com\/lukedormehl\"],\"url\":\"https:\/\/www.cultofmac.com\/author\/luke-dormehl\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Apple Disk II is first disk drive for Apple II: Today in Apple history","description":"On June 1, 1978, Apple launched the Disk II floppy drive. The groundbreaking peripheral solved the Apple II's biggest problem.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch","og_locale":"en_US","og_type":"article","og_title":"Today in Apple history: Apple II gets its first disk drive","og_description":"On June 1, 1978, Apple launched the Disk II floppy drive. The groundbreaking peripheral solved the Apple II's biggest problem.","og_url":"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch","og_site_name":"Cult of Mac","article_publisher":"https:\/\/www.facebook.com\/cultofmac\/","article_published_time":"2025-06-01T15:11:47+00:00","og_image":[{"width":797,"height":700,"url":"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Disk_II.png","type":"image\/png"}],"author":"Luke Dormehl","twitter_card":"summary_large_image","twitter_creator":"@lukedormehl","twitter_site":"@cultofmac","twitter_misc":{"Written by":"Luke Dormehl","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch#article","isPartOf":{"@id":"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch"},"author":{"name":"Luke Dormehl","@id":"https:\/\/www.cultofmac.com\/#\/schema\/person\/229afb541782861168b299fdbf9d262e"},"headline":"Today in Apple history: Apple II gets its first disk drive","datePublished":"2025-06-01T15:11:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch"},"wordCount":754,"commentCount":4,"publisher":{"@id":"https:\/\/www.cultofmac.com\/#organization"},"image":{"@id":"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch#primaryimage"},"thumbnailUrl":"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Disk_II.png","keywords":["Apple II","Disk II","Mike Markkula","Randy Wiggington","Steve Wozniak","TIAH: 1970s","Today in Apple history"],"articleSection":["Apple history"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch#respond"]}],"copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.cultofmac.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch","url":"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch","name":"Apple Disk II is first disk drive for Apple II: Today in Apple history","isPartOf":{"@id":"https:\/\/www.cultofmac.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch#primaryimage"},"image":{"@id":"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch#primaryimage"},"thumbnailUrl":"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Disk_II.png","datePublished":"2025-06-01T15:11:47+00:00","description":"On June 1, 1978, Apple launched the Disk II floppy drive. The groundbreaking peripheral solved the Apple II's biggest problem.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cultofmac.com\/apple-history\/apple-disk-ii-launch#primaryimage","url":"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Disk_II.png","contentUrl":"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/Disk_II.png","width":797,"height":700,"caption":"Disk II"},{"@type":"WebSite","@id":"https:\/\/www.cultofmac.com\/#website","url":"https:\/\/www.cultofmac.com\/","name":"Cult of Mac","description":"A 24\/7 website publishing the latest Apple news, rumors, reviews, how-tos and deals.","publisher":{"@id":"https:\/\/www.cultofmac.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cultofmac.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.cultofmac.com\/#organization","name":"Cult of Mac","url":"https:\/\/www.cultofmac.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cultofmac.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/01\/CoM_logo_blue_lrg-copy.jpg","contentUrl":"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/01\/CoM_logo_blue_lrg-copy.jpg","width":798,"height":778,"caption":"Cult of Mac"},"image":{"@id":"https:\/\/www.cultofmac.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cultofmac\/","https:\/\/x.com\/cultofmac","https:\/\/mastodon.social\/@cultofmac\/","https:\/\/instagram.com\/cultofmac\/","https:\/\/www.linkedin.com\/company\/822206\/","https:\/\/www.pinterest.com\/cultofmac\/","https:\/\/www.youtube.com\/@cultofmac\/","https:\/\/en.wikipedia.org\/wiki\/The_Cult_of_Mac"],"description":"Cult of Mac is a long-running Apple blog. We publish a daily digest of Apple news, rumors, reviews and how-tos. We are based in San Francisco, but have contributors worldwide.","email":"info@cultofmac.com","legalName":"Cultomedia Corp.","foundingDate":"2009-04-05","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.cultofmac.com\/#\/schema\/person\/229afb541782861168b299fdbf9d262e","name":"Luke Dormehl","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cultofmac.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7c7b9c3d0582e36970f07d4fcd8eb3c0649c0053768a739b2c3068af7b249e80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c7b9c3d0582e36970f07d4fcd8eb3c0649c0053768a739b2c3068af7b249e80?s=96&d=mm&r=g","caption":"Luke Dormehl"},"description":"Luke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Formula: How Algorithms Solve All Our Problems, And Create More and The Apple Revolution, both published by Penguin\/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme, and other publications. He'd like you a lot if you followed him on Twitter.","sameAs":["https:\/\/x.com\/lukedormehl"],"url":"https:\/\/www.cultofmac.com\/author\/luke-dormehl"}]}},"_links":{"self":[{"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/posts\/484234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/users\/30016"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/comments?post=484234"}],"version-history":[{"count":8,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/posts\/484234\/revisions"}],"predecessor-version":[{"id":901164,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/posts\/484234\/revisions\/901164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/media\/484246"}],"wp:attachment":[{"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/media?parent=484234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/categories?post=484234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/tags?post=484234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}