{"id":484382,"date":"2024-06-05T09:07:59","date_gmt":"2024-06-05T16:07:59","guid":{"rendered":"http:\/\/www.cultofmac.com\/?p=484382"},"modified":"2025-02-24T07:42:19","modified_gmt":"2025-02-24T15:42:19","slug":"apple-ii-goes-on-sale","status":"publish","type":"post","link":"https:\/\/www.cultofmac.com\/apple-history\/apple-ii-goes-on-sale","title":{"rendered":"Today in Apple history: The revolutionary Apple II goes on sale"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-full wp-image-552607 alignleft\" title=\"June 5 Today in Apple history\" src=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2017\/06\/5JUN.jpg\" alt=\"June 5 Today in Apple history\"> <strong>June 5, 1977:<\/strong> The first Apple II, the personal computer that will put Cupertino on the map, goes on sale.<\/p>\n<p>Previously shown off to a few thousand rabid fans at the\u00a0<a href=\"https:\/\/www.cultofmac.com\/476751\/today-apple-history-apple-ii-debut\/\" data-lasso-id=\"185051\">West Coast\u00a0Computer Faire<\/a>, the Apple II&#8217;s arrival means the masses can finally get their hands on the breakthrough machine. \u00a0A base unit costs &#36;1,298 &#8212; the equivalent of more than <a href=\"https:\/\/www.inflationtool.com\/us-dollar\/1977-to-present-value?amount=1298\" data-lasso-id=\"185052\">&#36;6,700 in 2024 money<\/a>.<!--more--><\/p>\n<h2>Apple II: A machine ahead of its time<\/h2>\n<p>Although Apple previously made the <a href=\"https:\/\/www.cultofmac.com\/475761\/475761\/\" data-lasso-id=\"185053\">Apple-1<\/a>, the Apple II was the company&#8217;s first computer that mattered. The Apple-1 never sold widely, or in large quantities. It was always intended more as a fun demo for Steve Wozniak&#8217;s <a href=\"https:\/\/www.cultofmac.com\/470195\/apple-history-homebrew-computer-club\/\" data-lasso-id=\"185054\">Homebrew Computer Club<\/a> buddies than a serious money-spinner.<\/p>\n<p>The Apple II proved different. Although users still needed to provide their own monitors, the computer boasted many hallmarks of Apple&#8217;s later machines. That started with an attractively machined case designed by Jerry Manock, who later went on to produce the <a href=\"https:\/\/www.cultofmac.com\/463776\/tiah-first-mac-ships\/\" data-lasso-id=\"185055\">first Macintosh<\/a>. (For people who just couldn&#8217;t get out of the hacker mindset, Apple also made a circuit board-only edition of the Apple II available.)<\/p>\n<h3>Color graphics, plus great specs for that era<\/h3>\n<p>From a specs perspective, the Apple II was ahead of its time. Most notably, this meant color graphics. It also boasted a whopping <a href=\"https:\/\/en.wikipedia.org\/wiki\/MOS_Technology_6502\" data-lasso-id=\"185056\">1MHz MOS Technology 6502 processor<\/a>, integrated keyboard, built-in <a href=\"https:\/\/en.wikipedia.org\/wiki\/BASIC\" data-lasso-id=\"185057\">BASIC<\/a> programming environment, expandable memory from 4K up to 48K, eight expansion slots and a sound card.<\/p>\n<p>Customers also got an <a href=\"https:\/\/www.applevault.com\/hardware\/apple\/apple2\/apple2cassette.html\" data-lasso-id=\"185058\">audio cassette interface<\/a> for loading programs and storing data. A year later, Apple debuted its <a href=\"https:\/\/www.cultofmac.com\/484234\/tiah-disk-ii-launched\/\" data-lasso-id=\"185059\">enormously successful Disk II drive<\/a>. This successful accessory let users replace their audio cassettes with much-faster floppy disks.<\/p>\n<p>As Wozniak wrote in <em>Byte<\/em> magazine around the time of the Apple II&#8217;s debut: &#8220;To me, a <a href=\"https:\/\/archive.org\/details\/byte-magazine-1977-05\/page\/n35\/mode\/2up?q=wozniak\" data-lasso-id=\"185060\">personal computer should be small, reliable, convenient to use and inexpensive<\/a>.&#8221;<\/p>\n<h3>Apple II becomes a giant hit for Apple<\/h3>\n<figure id=\"29\" aria-labelledby=\"figcaption_29\" class=\"wp-caption post-body-image alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-110468 size-full\" title=\"Jobs apple II\" src=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2011\/08\/Screen-Shot-2011-08-25-at-15.58.08.png\" alt=\"Steve Jobs shows off the Apple II.\" width=\"633\" height=\"903\" srcset=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2011\/08\/Screen-Shot-2011-08-25-at-15.58.08.png 633w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2011\/08\/Screen-Shot-2011-08-25-at-15.58.08-400x571.png 400w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2011\/08\/Screen-Shot-2011-08-25-at-15.58.08-350x499.png 350w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><figcaption id=\"figcaption_29\" class=\"wp-caption-text\" style=\"border-color: #2470a3;\">Steve Jobs shows off the computer that changed the world.<br \/><span style=\"font-style:italic;font-size:11px\">Photo: Apple<\/span><\/figcaption><\/figure>\n<p>Soon after its launch on this day in 1977, the Apple II became a giant hit for Apple. The year it debuted, it brought in &#36;770,000 in revenue. That figure increased to &#36;7.9 million the following year, and a massive &#36;49 million the year after that.<\/p>\n<p>Despite efforts to replace it with machines like the <a href=\"https:\/\/www.cultofmac.com\/482367\/today-apple-history-apple-introduces-doomed-apple-iii\/\" data-lasso-id=\"185061\">ill-fated Apple III<\/a> and (more successfully) the <a href=\"https:\/\/www.cultofmac.com\/tag\/mac\/\" data-lasso-id=\"1641543047\">Macintosh<\/a>, demand remained incredibly strong for the Apple II for more than a decade. In fact, Apple continued producing updated versions until November 1993.<\/p>\n<h3>An extremely influential early personal computer<\/h3>\n<p>The groundbreaking computer brought a number of important players into the world of high tech, too. Those included <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mitch_Kapor\" data-lasso-id=\"185062\">Mitch Kapor<\/a>, founder of Lotus Development Corporation and\u00a0co-founder of the Electronic Frontier Foundation, and\u00a0<a href=\"https:\/\/www.cultofmac.com\/313160\/doom-makers-weapon-choice-teaching-coding-apple-iic\/\" data-lasso-id=\"185063\">John\u00a0Carmack<\/a>, the legendary coder behind smash-hit games\u00a0<em>Wolfenstein 3D<\/em>,\u00a0<em>Doom<\/em>\u00a0and\u00a0<em>Quake<\/em>.<\/p>\n<p>The computer also earned Apple its first &#8220;killer app,&#8221; in the form of the <a href=\"https:\/\/www.cultofmac.com\/460680\/apple-ii-killer-app-visicalc\/\" data-lasso-id=\"185064\">essential spreadsheet program VisiCalc<\/a>.<\/p>\n<p>As many amazing computers as Cupertino has released over the years, it is unlikely that any &#8212; with the possible exception of the <a href=\"https:\/\/www.cultofmac.com\/463776\/tiah-first-mac-ships\/\" data-lasso-id=\"1641543048\">original Macintosh<\/a> &#8212; will ever show the same ability to reshape the computer industry as the Apple II did.<\/p>","protected":false},"excerpt":{"rendered":"<p>On June 5, 1977, the first Apple II went on sale. With great specs and breakthrough technology, it quickly became a legendary Apple computer.<\/p>\n","protected":false},"author":30016,"featured_media":432537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1996],"tags":[5241,36238,36040],"class_list":["post-484382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-history","tag-apple-ii","tag-tiah-1970s","tag-today-in-apple-history"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple II computer goes on sale: Today in Apple history<\/title>\n<meta name=\"description\" content=\"On June 5, 1977, the first Apple II went on sale. 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He'd like you a lot if you followed him on Twitter.","sameAs":["https:\/\/x.com\/lukedormehl"],"url":"https:\/\/www.cultofmac.com\/author\/luke-dormehl"}]}},"_links":{"self":[{"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/posts\/484382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/users\/30016"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/comments?post=484382"}],"version-history":[{"count":9,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/posts\/484382\/revisions"}],"predecessor-version":[{"id":890883,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/posts\/484382\/revisions\/890883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/media\/432537"}],"wp:attachment":[{"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/media?parent=484382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/categories?post=484382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cultofmac.com\/wp-json\/wp\/v2\/tags?post=484382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}