{"id":876555,"date":"2025-04-30T09:45:09","date_gmt":"2025-04-30T16:45:09","guid":{"rendered":"https:\/\/www.cultofmac.com\/?p=876555"},"modified":"2025-04-30T09:45:30","modified_gmt":"2025-04-30T16:45:30","slug":"visual-intelligence","status":"publish","type":"post","link":"https:\/\/www.cultofmac.com\/how-to\/visual-intelligence","title":{"rendered":"Look things up with your iPhone&#8217;s camera using Visual Intelligence"},"content":{"rendered":"<p>Apple&#8217;s new Visual Intelligence feature provides a quick way to find information just by pointing an iPhone 16&#8217;s camera at an object in the real world. Then you can ask ChatGPT to explain what you\u2019re looking at, do a reverse image search to find products and look things up visually, get information on a business as you walk down the street, quickly add events to your calendar and identify plants and animals.<\/p>\n<p>With the release of <a href=\"https:\/\/www.cultofmac.com\/news\/ios-18-4-new-features\" data-lasso-id=\"1641752478\">iOS 18.4<\/a>, Apple added the capability to use Visual Intelligence on iPhone 15 Pro models. Here\u2019s how it works.<\/p>\n<p><!--more--><\/p>\n<h2>How to use Visual Intelligence<\/h2>\n<p>Apple\u2019s Visual Intelligence feature integrates real-world awareness into iOS, using AI to make your iPhone smarter about what it sees. Capable of recognizing objects, text and scenes through the camera, it unlocks new ways to interact with information instantly and intuitively.<\/p>\n<p>While Visual Intelligence relies heavily on third parties like ChatGPT and Google, its integration into the iPhone makes it a powerful tool for everyday use. Apple\u2019s new AI tool puts those incredibly useful information sources directly at your fingertips.<\/p>\n<p>However, you will need the right combo of hardware and software. You need a device that supports <a href=\"https:\/\/www.cultofmac.com\/apple-intelligence\" data-lasso-id=\"1641752479\">Apple Intelligence<\/a>. That means an iPhone 16 or iPhone 16 Pro model running <a href=\"https:\/\/www.cultofmac.com\/how-to\/ios-18-2-new-features\" data-lasso-id=\"1641752480\">iOS 18.2<\/a> or later. It also works with iPhone 15 Pro and iPhone 16e running iOS 18.4 or later. However, since neither of them comes with a <a href=\"https:\/\/www.cultofmac.com\/how-to\/use-camera-control-button\" data-lasso-id=\"1641752481\">Camera Control<\/a>, you\u2019ll need to activate Visual Intelligence via the device&#8217;s <a href=\"https:\/\/www.cultofmac.com\/how-to\/iphone-action-button\" data-lasso-id=\"1641752482\">Action button<\/a>.<\/p>\n<h3>Table of contents: How to use Visual Intelligence on the iPhone 16<\/h3>\n<ol>\n<li><a href=\"#install\">Update iOS and enable Apple Intelligence<\/a><\/li>\n<li><a href=\"#click-and-hold\">Click and hold the Camera Control<\/a><\/li>\n<li><a href=\"#action-button-control-center\">Add it to the Action button or Control Center<\/a><\/li>\n<li><a href=\"#lookup\">Look things up by snapping a picture<\/a><\/li>\n<li><a href=\"#events-businesses\">Capture calendar events and look up businesses<\/a><\/li>\n<li><a href=\"#plants\">Identify plants<\/a><\/li>\n<li><a href=\"#how-does-it-work\">How does Visual Intelligence work?<\/a><\/li>\n<li><a href=\"#more\">More Apple Intelligence features<\/a><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" class=\"\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/nLEjbiaz0OU?si=wgiGgRxH1vniXsBZ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 id=\"install\">Update iOS and enable Apple Intelligence<\/h3>\n<p>The first Apple Intelligence features <a href=\"https:\/\/www.cultofmac.com\/news\/ios-18-1-macos-sequoia-15-1-release-date-apple-intelligence\" data-lasso-id=\"1641661604\">became available in iOS 18.1<\/a>. Visual Intelligence debuted in the <em>second<\/em> round of Apple\u2019s AI features, in iOS 18.2, with <a href=\"https:\/\/www.cultofmac.com\/news\/everything-new-in-ios-18-3\" data-lasso-id=\"1641683539\">additional capabilities in iOS 18.3<\/a>. You can install the updates by going to <strong>Settings &gt; General &gt; Software Update<\/strong>.<\/p>\n<p>After you update to 18.3, you\u2019ll be <a href=\"https:\/\/www.cultofmac.com\/news\/apple-intelligence-ios-18-3\" data-lasso-id=\"1641683540\">prompted during setup<\/a> to enable Apple Intelligence.<\/p>\n<p>You\u2019ll need iOS 18.4 to run Visual Intelligence on an iPhone 15 Pro or iPhone 16e.<\/p>\n<h3 id=\"click-and-hold\">Click and hold the Camera Control<\/h3>\n<p>You launch Visual Intelligence by clicking and holding the Camera Control, a gesture that mimics clicking and holding the side button to activate Siri. After clicking and holding the Camera Control, you\u2019ll see a brief animation and an interface that looks similar to the iPhone camera, but with fewer controls.<\/p>\n<h3 id=\"action-button-control-center\">Add it to the Action button or Control Center<\/h3>\n<p>On an iPhone 15 Pro or iPhone 16e, without the Camera Control, you can launch Visual Intelligence through the Action button or Control Center.<\/p>\n<p>Go to\u00a0<strong>Settings &gt; Action Button<\/strong> and select the\u00a0<strong>Visual Intelligence<\/strong> option. You can hold the button to launch the feature.<\/p>\n<p>Alternatively, open Control Center, tap the\u00a0<strong>+<\/strong> in the upper left and tap\u00a0<strong>Add a Control<\/strong>. Scroll down to the \u201cApple Intelligence &amp; Siri\u201d section and add\u00a0<strong>Visual Intelligence<\/strong>. You can position the button wherever you want.<\/p>\n<h3 id=\"lookup\">Look things up by snapping a picture<\/h3>\n<figure id=\"31740\" aria-labelledby=\"figcaption_31740\" class=\"wp-caption post-body-image alignnone\"><a href=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-ChatGPT-1.jpg\" data-lasso-id=\"1641661608\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-883952\" title=\"Visual Intelligence ChatGPT\" src=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-ChatGPT-1-1440x1418.jpg\" alt=\"Looking up information on a Macintosh using Visual Intelligence\" width=\"780\" height=\"768\" srcset=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-ChatGPT-1-1440x1418.jpg.webp 1440w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-ChatGPT-1-400x394.jpg 400w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-ChatGPT-1-80x80.jpg 80w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-ChatGPT-1-1536x1512.jpg 1536w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-ChatGPT-1-2048x2016.jpg 2048w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-ChatGPT-1-350x345.jpg 350w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-ChatGPT-1-400x394@2x.jpg 800w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-ChatGPT-1-80x80@2x.jpg 160w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/a><figcaption id=\"figcaption_31740\" class=\"wp-caption-text\" style=\"border-color: #b55e12;\">Look up information on stuff around you with Visual Intelligence.<br \/><span style=\"font-style:italic;font-size:11px\">Screenshot: D. Griffin Jones\/Cult of Mac<\/span><\/figcaption><\/figure>\n<p>Click the Camera Control again, or tap one of the on-screen buttons, to look up whatever\u2019s in view. The following two options are always available:<\/p>\n<ul>\n<li><strong>Ask<\/strong> will send the picture to ChatGPT. OpenAI\u2019s chatbot might be able to explain what you\u2019re looking at, and you can ask it follow-up questions for more information. Trying this out with a bunch of weird objects around my office, I came away pretty impressed by what ChatGPT got right, but of course, I caught a few mistakes. You can\u2019t entirely trust ChatGPT as your sole source of information; you should always fact-check for something important.<\/li>\n<li><strong>Search<\/strong> uses a Google reverse-image search to identify the object. This proves useful if you want to find a product or object online. Tap on a result to open the link in <a href=\"https:\/\/www.cultofmac.com\/safari\" data-lasso-id=\"1641661609\">Safari<\/a> (or your preferred web browser).<\/li>\n<\/ul>\n<h3 id=\"events-businesses\">Capture calendar events and look up businesses<\/h3>\n<figure id=\"31740\" aria-labelledby=\"figcaption_31740\" class=\"wp-caption post-body-image alignnone\"><a href=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-Restaurant-Lookup.jpg\" data-lasso-id=\"1641661610\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-883853\" title=\"Visual Intelligence Restaurant Lookup\" src=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-Restaurant-Lookup-1440x1418.jpg\" alt=\"Looking up a restaurant with Visual Intelligence\" width=\"780\" height=\"768\" srcset=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-Restaurant-Lookup-1440x1418.jpg.webp 1440w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-Restaurant-Lookup-400x394.jpg 400w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-Restaurant-Lookup-80x80.jpg 80w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-Restaurant-Lookup-1536x1512.jpg 1536w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-Restaurant-Lookup-2048x2016.jpg 2048w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-Restaurant-Lookup-350x345.jpg 350w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-Restaurant-Lookup-400x394@2x.jpg 800w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Visual-Intelligence-Restaurant-Lookup-80x80@2x.jpg 160w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/a><figcaption id=\"figcaption_31740\" class=\"wp-caption-text\" style=\"border-color: #b55e12;\">Find the menu for a restaurant you\u2019re passing by with a tap.<br \/><span style=\"font-style:italic;font-size:11px\">Screenshot: D. Griffin Jones\/Cult of Mac<\/span><\/figcaption><\/figure>\n<p>Visual Intelligence\u2019s other smart features are more context-dependent:<\/p>\n<ul>\n<li><strong>Events: <\/strong>You can point your iPhone 16 camera at something with event information on it, like a poster or document, and quickly add the event to your calendar. If it\u2019s a music festival or concert, the tool might match it to an event and fill in details. It could become super-handy.<\/li>\n<li><strong>Businesses: <\/strong>Take a picture of a restaurant, and Visual Intelligence will reference your location with <a href=\"https:\/\/www.cultofmac.com\/apple-maps\" data-lasso-id=\"1641661611\">Apple Maps<\/a> information to look up the restaurant or business you\u2019re looking at. You can see a phone number, website, menu and more. This seems like it could prove incredibly useful. If you\u2019re walking down the street deciding where to eat, you might be able to quickly get information without manually searching for every name you see.<\/li>\n<\/ul>\n<h3 id=\"plants\">Identify plants<\/h3>\n<figure id=\"31740\" aria-labelledby=\"figcaption_31740\" class=\"wp-caption post-body-image alignnone\"><a href=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2025\/01\/Visual-Intelligence-Plant-Identification.jpg\" data-lasso-id=\"1641683541\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-888253\" title=\"Visual Intelligence Plant Identification\" src=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2025\/01\/Visual-Intelligence-Plant-Identification-1440x1418.jpg\" alt=\"Identifying plants with Visual Intelligence\" width=\"780\" height=\"768\" srcset=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2025\/01\/Visual-Intelligence-Plant-Identification-1440x1418.jpg.webp 1440w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2025\/01\/Visual-Intelligence-Plant-Identification-400x394.jpg 400w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2025\/01\/Visual-Intelligence-Plant-Identification-80x80.jpg 80w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2025\/01\/Visual-Intelligence-Plant-Identification-1536x1512.jpg 1536w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2025\/01\/Visual-Intelligence-Plant-Identification-2048x2016.jpg 2048w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2025\/01\/Visual-Intelligence-Plant-Identification-350x345.jpg 350w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2025\/01\/Visual-Intelligence-Plant-Identification-400x394@2x.jpg 800w, https:\/\/www.cultofmac.com\/wp-content\/uploads\/2025\/01\/Visual-Intelligence-Plant-Identification-80x80@2x.jpg 160w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/a><figcaption id=\"figcaption_31740\" class=\"wp-caption-text\" style=\"border-color: #b55e12;\">About half the time, Visual Intelligence shows the right plant out of three suggestions.<br \/><span style=\"font-style:italic;font-size:11px\">Screenshot: D. Griffin Jones\/Cult of Mac<\/span><\/figcaption><\/figure>\n<p>New in iOS 18.3, you can identify plants. Snap a picture of a plant, and you\u2019ll get either one, two or three different suggestions based on its appearance.<\/p>\n<p>In my testing, this unfortunately isn\u2019t too accurate, often suggesting the wrong plant. When it lists three different plants, it often has the correct one somewhere in the list \u2014 but unless it\u2019s labeled, you can\u2019t be sure which.\u00a0Not to mention, if it\u2019s labeled, you likely won\u2019t need to use the feature in the first place.<\/p>\n<p>Tapping on a plant brings up information from Wikipedia. Tap again to open the full article with details.<\/p>\n<h3 id=\"how-does-it-work\">How does Visual Intelligence work?<\/h3>\n<p>Technically speaking, none of these Visual Intelligence features are super-smart. ChatGPT and <a href=\"https:\/\/sites.google.com\/view\/reverse-images\/home\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1641661612\">Google Reverse Image Search<\/a> are both third-party services. Pulling information out of the iPhone camera like events and phone numbers is based on <a href=\"https:\/\/www.cultofmac.com\/how-to\/translate-live-text-ios-15\" data-lasso-id=\"1641661613\">Live Text<\/a>, a feature the iPhone has had for years. And Visual Intelligence does not use AI to do much when identifying businesses; it\u2019s mostly using the iPhone\u2019s GPS and compass with Apple Maps \u2014 any iPhone can do that.<\/p>\n<p>Even the new plant identification feature isn\u2019t entirely new. Open Photos, search for \u201cplant,\u201d bring up a picture and swipe up \u2014 you\u2019ll see a little info tag where you can look up the photographed plant. This feature works on all older devices running iOS 17.<\/p>\n<p>However, in practice, they\u2019re still useful, practical features. It\u2019s handy being able to access Live Text and visual look-up with a special interface, without the need to save a photo to your library. I think if Apple Intelligence wasn\u2019t a big marketing and branding push, Apple would be more upfront about this being a convenient repackaging of different third-party services, rather than framing it as a new AI technology.<\/p>\n<h3 id=\"more\">More Apple Intelligence features<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.cultofmac.com\/how-to\/apple-intelligence-writing-tools\" data-lasso-id=\"1641661615\">How to use Apple Intelligence writing tools<\/a><\/li>\n<li><a href=\"https:\/\/www.cultofmac.com\/how-to\/remove-object-from-photo\" data-lasso-id=\"1641661616\">Remove an object from a photo with Apple Intelligence<\/a><\/li>\n<li><a href=\"https:\/\/www.cultofmac.com\/how-to\/apple-intelligence-features\" data-lasso-id=\"1641661617\">Hands-on with the first 10 Apple Intelligence features<\/a><\/li>\n<li><a href=\"https:\/\/www.cultofmac.com\/how-to\/get-apple-intelligence\" data-lasso-id=\"1641661618\">How to get Apple Intelligence features early \u2014 and in the EU<\/a><\/li>\n<\/ul>\n<p><em>We originally published this article on Visual Intelligence on December 10, 2024. We updated it with new information on January 27, 2025 and April 22, 2025.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>A new AI feature in iOS 18.2, Visual Intelligence gives iPhone 16 users a quick, easy way to find information on an object in the real world.<\/p>\n","protected":false},"author":30102,"featured_media":883856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31740,352670],"tags":[352585,352710,25,352761],"class_list":["post-876555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-top-stories","tag-apple-intelligence","tag-camera-control","tag-iphone","tag-visual-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visual Intelligence: How to look up info with iPhone AI tool | Cult of Mac<\/title>\n<meta name=\"description\" content=\"A new AI feature in iOS 18.2, Visual Intelligence gives iPhone 16 users a quick, easy way to find information on an object in the real world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cultofmac.com\/how-to\/visual-intelligence\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Look things up with your iPhone&#039;s camera using Visual Intelligence\" \/>\n<meta property=\"og:description\" content=\"A new AI feature in iOS 18.2, Visual Intelligence gives iPhone 16 users a quick, easy way to find information on an object in the real world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cultofmac.com\/how-to\/visual-intelligence\" \/>\n<meta property=\"og:site_name\" content=\"Cult of Mac\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cultofmac\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T16:45:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T16:45:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cultofmac.com\/wp-content\/uploads\/2024\/12\/Look-It-Up-With-The-Camera.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3600\" \/>\n\t<meta property=\"og:image:height\" content=\"2025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"D. 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