{"id":899911,"date":"2025-05-19T12:25:43","date_gmt":"2025-05-19T19:25:43","guid":{"rendered":"https:\/\/www.cultofmac.com\/?p=899911"},"modified":"2025-05-19T13:02:26","modified_gmt":"2025-05-19T20:02:26","slug":"apple-ai-chatbot-progress","status":"publish","type":"post","link":"https:\/\/www.cultofmac.com\/news\/apple-ai-chatbot-progress","title":{"rendered":"Apple isn\u2019t as far behind in AI as some might fear"},"content":{"rendered":"

Some Apple executives reportedly think the AI-powered chatbot the company developed in-house is comparable to recent ChatGPT versions. And there\u2019s internal pressure to connect the Siri<\/a> voice assistant to it.<\/p>\n

If true, this shows that while Apple isn\u2019t at the forefront of AI, neither is it languishing at the back of the pack.<\/p>\n

Apple AI chatbot is \u2018on par with recent versions of ChatGPT\u2019<\/h2>\n

When Apple introduced Siri in 2011<\/a> with the iPhone 4s, the virtual assistant made waves as a revolutionary example of artificial intelligence in action. But it didn\u2019t noticeably improve over the years, which became painfully obvious in 2022 when OpenAI and ChatGPT<\/a> showed the world what AI is capable of. Since then, Apple archrival Google brought out its own AI chatbot<\/a>, and other companies have done the same.<\/p>\n

But not Apple. It floundered, with a high-profile effort to update Siri<\/a> with new AI-powered features seriously postponed<\/a>.<\/p>\n

Still, Apple fans can take heart from a new report. \u201cThe chatbot the company [Apple] has been testing internally has made significant strides over the past six months<\/a>, to the point that some executives see it as on par with recent versions of ChatGPT,\u201d according to a Bloomberg<\/em> article published Sunday.<\/p>\n

So just because Apple hasn\u2019t launched an AI chatbot doesn\u2019t mean it\u2019s not making progress in artificial intelligence.<\/p>\n

Users might well gain access to it eventually, as the same report says some Apple executives want to turn Siri into a chatbot like ChatGPT, Google Gemini and others. A project called LLM Siri is reportedly ongoing in Zurich, Switzerland.<\/p>\n

Why so slow?<\/h3>\n

Those wondering why Apple seems behind its competitors might look to John Giannandrea, who Apple poached from Google in 2018<\/a> to run its artificial intelligence efforts.<\/p>\n

\u201cGiannandrea has argued internally that AI agents are still many years away from replacing humans in a meaningful way, and that most consumers share his distrust of generative artificial intelligence,\u201d said Bloomberg<\/em>, basing the information on leaks from Apple employees.<\/p>\n

As he doesn\u2019t see much value in AI chatbots, he resisted efforts to make Siri into one. But Apple booted him from running Siri development<\/a> in April, with Mike Rockwell now responsible for upgrading the voice assistant.<\/p>\n

Beyond changing priorities, Apple also faced technology problems. Siri was developed long before recent breakthroughs in AI via large language models<\/a>. In simple terms, Siri is essentially a large database containing commonly asked questions and their answers<\/a>.<\/p>\n

Rather than replacing the outdated system, Apple reportedly tried to merge the old version with a new one based on a large language model. That didn\u2019t go well, delaying efforts to release an AI-enhanced Siri.<\/p>\n

Apple\u2019s next developer conference kicks off June 9<\/a>. And while WWDC25 should bring new versions of iOS, macOS and other operating systems, how much the company will say about Apple Intelligence<\/a> is anyone\u2019s guess. The company surely won\u2019t repeat the mistake of WWDC24, at which it promised an AI revolution that remains far from reality.<\/p>","protected":false},"excerpt":{"rendered":"

Apple reportedly made significant progress in an internally developed AI chatbot to the point that it\u2019s comparable with ChatGPT.<\/p>\n","protected":false},"author":30085,"featured_media":899919,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[352585,10743,584,4692],"class_list":["post-899911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple-intelligence","tag-apple-rumors","tag-artificial-intelligence","tag-siri"],"yoast_head":"\nApple isn\u2019t as far behind in AI as some might fear | Cult of Mac<\/title>\n<meta name=\"description\" content=\"Apple reportedly made significant progress in an internally developed AI chatbot to the point that it\u2019s comparable with ChatGPT.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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