We scour the web for the best Apple deals so you can save money on iPhone, iPad, Mac, Apple Watch, AirPods, AirTags and more. Save on Apple gear!
Save big with these shortcuts to the latest deals on Apple gear (note that prices change frequently):
iPad: iPad | iPad Air | iPad Pro | iPad mini
Mac: iMac | MacBook Air | MacBook Pro | Mac mini | Mac Studio | Mac Pro
Apple monitors: Studio Display | Pro Display XDR
Apple Watch: Apple Watch Series 10 | Apple Watch Ultra 2 | Apple Watch SE
AirPods: AirPods 4 (regular or with ANC) | AirPods Pro 2 | AirPods Max
HomePod: HomePod | HomePod mini
Apple accessories: AirTag | Magic Keyboard | Magic Mouse | Magic Trackpad | Apple Pencil | Apple Pencil Pro | Apple Pencil (USB-C)
Beats audio: Beats Studio Buds | Beats Studio Pro | Powerbeats Pro 2
Does Apple ever put its products on sale? Yes and no. Apple typically never discounts its products — even on Black Friday and other big sales events. However, Apple sometimes offers gift cards or free accessories with qualifying purchases. And the company routinely discounts products for students and teachers in its Education Store.
Here are the key ways Apple handles sales or promotions:
For larger discounts, third-party retailers like Best Buy, Amazon and Walmart often offer better deals on Apple products — especially during sales events like Black Friday, Cyber Monday and their own seasonal promotions.
Apple’s iPhone lineup currently consists of four tiers, priced from low to high: the iPhone 16e (starting at $599), the 2023 holdover models iPhone 15 and 15 Plus (starting at $699 and $799, respectively), last year’s iPhone 16 and 16 Plus ($799 and $899) and the high-end iPhone 16 Pro and Pro Max ($999 and $1,199). Adding extra storage space increases those prices, sometimes substantially.
Every model in the iPhone 16 lineup supports Apple Intelligence, a rapidly expanding suite of AI features. Older phones (aside from the iPhone 15 Pro models) can’t handle Apple Intelligence, but still deliver an excellent user experience. You might find some of them (typically refurbished models) at third-party retailers.
Unfortunately, finding an iPhone deal is not as straightforward as you might hope. You will almost never find a straight-up iPhone sale on Apple’s official website. However, you can find like-new devices with full discounts in Apple’s Certified Refurbished online store. Apple offers decent trade-in values to make buying a new iPhone more affordable.
Apple also showcases certain carrier promotions. AT&T, Boost Mobile, T-Mobile and Verizon typically offer discounts, carrier credits and trade-in options.
Apple’s iPhone Upgrade Program, while not the cheapest way to buy an iPhone, lets you upgrade to a new model every year. Plus, it includes AppleCare+ coverage, which comes in handy if you need a repair. And you won’t need to pay the full price of a new iPhone all at once: The iPhone Upgrade Program’s installment plans start at $39.50 per month. (Using an Apple Card is another way to buy an iPhone on monthly payments.)
Alternatively, you can shop directly on carrier websites. Look for trade-in credits (which can significantly offset the cost of a new iPhone) as well as BOGO (buy one, get one) deals and installment plans that let you spread payments out over months or years. Sometimes you can rack up additional bonuses or gift cards if you switch carriers.
As with all electronics, big retailers like Amazon, Target, Best Buy and Walmart typically offer iPhone discounts on Black Friday, back-to-school season and major holidays. Some stores offer instant savings for in-store activation of your new iPhone.
You also can save by buying refurbished iPhones from sites like Swappa, Back Market and Amazon Renewed. These and similar sites sell refurbished iPhones with warranties. Just be sure to check the previously owned iPhone’s condition and battery health — and the site’s return policy — before buying.
Colorful and capable, Apple's refreshed all-in-one desktop computer is fun and functional.
Sporting an M3 chip, Apple's lightweight laptop is built for Apple Intelligence. Includes 13.6-inch Liquid Retina Display, 16GB unified memory, 512GB SSD storage and backlit keyboard with Touch ID.
This Apple laptop features an M4 Pro chip with a 12-core CPU, a 16-core GPU and the same lightweight design we all know and love. Available in space black or silver.
Apple's tiny new desktop features an M4 chip with 10‑core CPU and 10‑core GPU "built for Apple Intelligence," plus 16GB unified memory, 256GB SSD storage and Gigabit Ethernet.
Apple sells four versions of its tablet: the “regular” iPad, the iPad Air (in two screen sizes), the iPad Pro (also in two sizes) and the iPad mini. Consult our iPad buying guide to help you decide which model suits you best.
You can see the latest deals on our iPad sales page or shop the individual deals below.
iPad: Save on Apple’s entry-level tablet
iPad Air: Pay less for Apple’s midrange tablet
iPad Pro: Score a deal on Apple’s best iPads
iPad mini: Save on Apple’s tiniest tablet
Shopping for Apple Watch deals can be a little tricky. Apple currently sells three models: the entry-level Apple Watch SE 2, the “regular” Apple Watch Series 10, and the Apple Watch Ultra 2. (Apple also sells custom Nike and Hermès versions.)
The Apple Watch SE and the Apple Watch Series 10 both come in two sizes (with the larger size costing more), two connectivity options (GPS only or GPS + Cellular) and a variety of colors/finishes. Apple Watch Ultra comes in only one size, and includes cellular connectivity by default.
Every Apple Watch comes with a strap of some sort, which leads to hundreds of possible combinations when you consider the various types of straps and their color and size options.
Often, a certain Apple Watch size, color or band style will be on sale but other combinations will not see the same discount. Sometimes it makes sense to buy an Apple Watch band that’s not your first choice to save money, then pick up additional Apple Watch bands on the side. (Read our buying guides to the best Apple Watch bands and the best rugged bands for Apple Watch Ultra.)
For reference, Apple’s current retail prices start at $249 for Apple Watch SE 2, $399 for Apple Watch Series 10 and $699 for Apple Watch Ultra 2. However, you typically can find generous discounts from third-party retailers like Amazon.
Apple Watch SE (2nd generation) includes all the essentials to help you be motivated and active, keep connected, track your health, and stay safe. With features like Fall Detection and enhanced workout metrics, it is an incredible value.
![Apple Watch SE (2nd Gen) [GPS 40mm] with Midnight Aluminium Case and Midnight Sport Band](jpg/31g1gulbq0l._sl500_.jpg)
The Apple Watch Series 10 sports a sleek new design with a slimmer chassis, a bigger display and a faster chip. The build quality is also better than before.
![Apple Watch Series 10 [GPS, 42mm]](jpg/31hpf0kuqol._sl500_.jpg)
Apple's rugged wearable features a Black Titanium Case with Black Trail Loop in size M/L. Includes fitness tracker, Precision GPS and Action button.
![Apple Watch Ultra 2 [GPS + Cellular 49mm] Smartwatch](jpg/41prlihiysl._sl500_.jpg)
AirPods Pro 2 go on sale fairly regularly, though the frequency and depth of discounts can vary. Here’s a breakdown of their sales patterns:
Overall, while AirPods Pro 2 do go on sale, the best deals are often limited to specific times of the year or special promotions.
AirPods Pro 2 are a fantastic pair of earbuds for your iPhone, delivering terrific sound quality, excellent ANC, and advanced features like Personalized Spatial Audio.
Apple’s smart speakers almost never go on sale. When we do happen to find a deal on a HomePod or a HomePod mini, it usually comes from one of three places: B&H Photo/Video, Best Buy or Verizon. Amazon doesn’t sell HomePods, presumably because Apple’s speakers compete with the online retailer’s line of Echo devices.
This is one of the rare occasions where shopping directly with Apple might not cost you more money than going with a third-party retailer. Apple sells the HomePod for $299 and the HomePod mini for $99, with free delivery and easy returns if needed.
Apple makes a variety of accessories for Macs, iPads and its other products.
The company’s monitors — the high-end Pro Display XDR and the more affordable Studio Display — offer superb screens and other advanced features but cost more than competitors’ offerings. We rarely see discounts, especially on the Pro Display XDR.
The 27-inch Apple Studio Display packs an impressive panel coupled with a six-speaker system and studio-quality microphones.
It’s not as beautiful as Apple's Pro Display XDR, but the Studio Display costs thousands less.
You can sometimes snag Apple’s Magic Keyboard, Magic Trackpad and Magic Mouse at below-retail prices.
AirTags often see discounts, especially on Amazon. A four-pack of Apple’s Bluetooth track tags retails for $99, but the price frequently drops to around $75. The best deals, such as $65 for a four-pack, are less common but have been observed recently, especially as rumors of an updated AirTag circulate. The deepest discounts often appear during major shopping events like Black Friday and Amazon’s special sales.
What’s better than one AirTag? Four of them! At a discount.
Attach an AirTag to anything that gets misplaced frequently, like a keyring, or something important you’d be very sad if it goes missing, like your luggage. Then locate it with the Find My app on iPhone.
Apple’s Beats by Dre headphones, earbuds and speakers offer many of the advantages of AirPods but also play nice with Android devices. As with AirPods, third-party retailers often offer steep discounts.
The M4 MacBook Air launched in March but a deal on the 15-inch variant already lowers the cost by up to $260. The sale drops the price of the 15-inch M4 MacBook Air to just $1,011.45. That’s a stunning price (the lowest we’ve seen) for a beautiful and powerful macOS notebook. The 13-inch variant also sells for well below the usual.
Plus, MacBook Airs with M2 and M3 chips are still great machines, and deals knock up to $350 off some models.
Apple’s tiny yet powerful M4 Mac mini is an amazing deal at any time, and a sale on the desktop computer makes it an even better value. You can get the latest model with 16GB of unified memory and a 256GB SSD for only $488.63, which appears to be an all-time low price. That’s a 18% discount off the list price. (Please note, you may not see final sale price in boxes below until you click through to Amazon.)
Configure the Mac mini with an M4 Pro or more memory and you can get it starting at $1,319.85, about $90 below the usual cost.
When they can restrain themselves, savvy Apple fans resist buying the second a new product comes out. They wait for discounts to come along. And that’s what makes now a great time to nab Cupertino’s finest tablet, M4 iPad Pro. Amazon just loaded markdowns on 13-inch and 11-inch models, with or without cellular. You can choose the specs you need and get up to $250 off in these M4 iPad Pro deals. Note that some of the biggest savings below are in the links lists, not the boxes.
A deal at Amazon drops the Apple Watch Series 10 (42mm) back to its lifetime low price of $299. That’s $100 less than the $399 MSRP on a redesigned device that brings key upgrades to the world’s most popular smartwatch. Other deals drop prices by 14% to 23% on GPS only (46mm) and GPS + cellular models (42mm).
But don’t dawdle — these deals may not last long.
Apple AirTag deal alert! A four-pack of these essential Bluetooth trackers are a whopping 25% below the usual price on both Amazon and Best Buy right now. This means you can currently pick up a four-pack for $74.99. That’s about $18.75 apiece — not the usual $25.
When the second edition of the Beats Pill portable Bluetooth speaker came out in mid-2024, the Apple subsidiary made a big deal about how it completely overhauled the powerful little sound machine. It’s more powerful, yet lighter and more portable. And now you can get a great Beats Pill deal — 33% off at Amazon — bringing the price down to $149.95 $99.95.
A new AirPods Pro 2 deal drops the price of Apple’s excellent noise-canceling earbuds to just $169. The incredibly popular earbuds sound great, offer amazing capabilities — and can even function as clinical-grade hearing aids.
Make no mistake: These are the best wireless earbuds you can buy for your iPhone, Mac and other Apple gear. Nothing can match how seamlessly AirPods integrate with Apple devices. And this deal offers a fantastic discount off the AirPods Pro 2 list price of $249.
The best deal we’ve seen on the new iPad 11 takes $50 off the tablet’s retail price of $349. That drops the entry-level tablet to its best price yet: $299.99 (in blue, silver and yellow colors and even lower in pink, at $288.39).
The budget iPad, which launched in March, offers solid performance for basic tasks like surfing the web, streaming videos and handling email. Plus, it comes with a welcome boost over the iPad 10’s base level of storage.
The sleek new Beats Powerbeats Pro 2 earbuds designed to stay on during workouts of any intensity only came out in February 2025. But you can already get a 20% discount. That brings down the list price from $249.99 to $199.99, a savings of $50. And that applies to all four color choices!
So maybe you buy these and that becomes your motivation to get back to the gym. Everybody wins.
Probably the coolest smartwatch you can get is the Apple Watch Ultra 2, especially in the stunning black titanium finish. With this Apple Watch Ultra deal, you can get $70 off the rugged smartwatch with a black titanium finish and a black trail loop.
A 9% drop on the price is welcome, even if it applies only to this casing and color combination.
The excellent Beats Studio Pro noise-canceling headphones from Apple subsidiary Beats by Dre normally cost $349 — though they’re often on sale at around $250. But right now you can grab a nice Beats Studio Pro deal on Amazon for just $169.99 in two colors, dune and matte white (51% 0ff). Meanwhile, Best Buy goes with the $250 price, as does Amazon for several colors.
And if you want to save even more, you can buy open-box Beats Studio Pro headphones for just $145 from Cult of Mac Deals.
AirPods 4 are already Apple’s most reasonably priced wireless earbuds, and a deal lets you pick up a pair for 17% less than the low regular price ($149 instead of $179). There are sales on the version with active noise cancellation as well as the budget version without ANC (at just $99, down from $129). Or you could go for AirPods Pro 2, which are 32% off at $169.
Whether you need to replace an aging set of earbuds or get your first, now could be the time to buy.
In an effort to attract new viewers in a hugely competitive streaming market, Apple TV+ unveiled a limited-time promotion Wednesday. It offers a steep 70% discount on Apple TV+ subscriptions for both new and qualified returning subscribers through April 24. The steal of a deal’s timing coincides with Friday’s premiere of Your Friends & Neighbors with Jon Hamm as a rich guy-turned-thief.
The special offer allows eligible customers to subscribe to Apple TV+ for just $2.99 per month for three months, a significant savings from the regular $9.99 monthly fee. This brings the total cost to approximately $9 for the three-month period, making it one of the most affordable ways to access a premium streaming service in today’s competitive market.
Update: Grab the two-thirds off discount on Apple TV+ subscriptions now, because it ends Thursday, April 24.
In a rare AirPods Max deal, Amazon offers $69 off not just one or two colors of Apple’s premium over-ear, noise-canceling headphones with USB-C charging, but all of them. It’s not the absolute lowest price we’ve seen, but picking up a pair of AirPods Max for just $479.99 ain’t bad. Especially considering we don’t see discounts on them all that often.
Want a capable Apple laptop at a super-affordable price? This sale from Cult of Mac Deals means you can land a refurbished M1 MacBook Air for only $499.99.
That’s a crazy-good price for an Apple laptop that’s perfect for most people’s needs.
Apple Pencil Pro is the best iPad stylus on the market, and a new deal knocks $13 off the regular cost. For a limited time, you can get an Apple Pencil Pro from Amazon for $116. That’s 10% off.
Update: Earlier on Monday this Apple Pencil Pro deal knocked 23% off the price, but that changed in the middle of the day. This is why you can’t procrastinate on sales — you never know how long they’ll last.
Need great wireless earbuds but not into spending hundred of dollars? Amazon is currently selling Beats Studio Buds for the uncommonly low price of $149.95 $99.95, or 33% off. And, even more impressively, you can get the upgraded Beats Studio Buds+ for $169.95 $99.95, or 41% off, if you prefer. See below.
Amazon is famous for its Prime Day and Black Friday deals, but it also runs the Amazon Big Spring Sale, on now. It ends Monday, March 31, unless extended. That wouldn’t be too surprising, given that the mega retailer often extends its sales. So it’s another chance for you to score savings on all sorts of Apple gear, including MacBook Pro, MacBook Air, Mac mini, iPad Pro, iPad Air, Apple Watch, AirPods Pro 2 and more. Click on our posts to all the best deals, below.
If you’ve been looking to buy a HomePod mini for a while, a new deal makes the rarely discounted smart speaker much more affordable. The HomePod mini discount slashes $15 off the price, dropping it to just $84.99.
Apple’s workhorse professional laptop, MacBook Pro, is a great get for anyone when it goes on sale. Currently, you can browse a bunch of great MacBook Pro deals in Amazon’s Big Spring Sale. It brings fresh savings up to $450 off. See eight options in the lists of sale links below!
Apple’s Studio Display is the perfect monitor for most Apple users, and this deal makes it even better. The high-end monitor packs a gorgeous 27-inch 5K screen and lots of extras.
However, at its retail price of $1,599, the monitor is pretty expensive for what it offers, especially since it is a few years old now. However, a current Apple Studio Display deal on Amazon drops it to just $1,539.95.
Apple Pencil Pro is the best iPad stylus on the market, and a deal knocks a whopping $30 off the regular cost. For a limited time, you can get an Apple Pencil Pro from Amazon for just $99. That’s over 20% off.
Or consider a Apple Pencil (2nd generation) or Apple Pencil (USB-C), both with deals making them cost even less than the premium model than they usually do.
Stop procrastinating on the new iPad, iPad Pro or iPad Air you’ve been wanting. You can buy one now and save up to $200 with the iPad sales currently available.
Apple’s tablets are great whether you only want something to watch video on or are looking for a light-duty notebook. And a wide variety of models are now on sale at up to 17% off!
A new M4 iMac deal drops the price of Apple’s 24-inch computer to its lifetime low price of $1,150 — saving you $149 on your purchase. Refreshed in late October 2024, the all-in-one desktop machine features Apple’s latest and greatest M4 SoC.
Besides its stellar performance, the machine stands out for its beautiful 4.5K Retina display and sleek design.
This Apple Magic Keyboard deal means you there’s no reason to use an old-fashioned wired keyboard with your Mac. Not when you can get an Apple Magic Keyboard on sale for 20% off, and say goodbye to cables.
Or maybe you’re using a third-party keyboard you don’t like. Perhaps your Apple keyboard is close to wearing out. Whatever the reason, get a new one at a welcome discount.